Building Customer Loyalty – Giveaways or Coupons?

Thursday, December 4th, 2008 Posted in Good Stuff To Know | 1 Comment »

Promotional products vs price promotion in fostering customer loyalty: a report of two controlled field experiments Author: Kendrick A.1 Source: Journal of Services Marketing, Volume 12, Number 4, 1998 , pp. 312-326(15) Publisher: Emerald Group Publishing Limited Winning customer loyalty and repeat business and eliminating ...