logoprinters.com

All Fiberglass Golf Umbrella – $10.99!

March 3rd, 2009 Posted in Unpublished Special Offers | No Comments »

Don’t wait for a rainy day to take advantage of this great special offer on one of our most popular, high quality golf & sports umbrellas!

With your company’s logo imprint, this useful, durable umbrella will be used for years, keeping your organization “top of mind” (Literally!) to those who use it and those who see it!

 

  • FULL SIZE 62″ CANOPY ARC!
  • All-fiberglass construction
  • Lightning and wind resistant
  • Superbly engineered frame
  • Hardwood handle can be laser engraved
  • Matching nylon case with shoulder strap

 

Colors: Black; Royal; Burgundy; Navy; Red; Hunter; Black/White; Royal/White; Burgundy/White; Navy/White; Red/White

Set Up Charge: $72.00 per color/location Additional colors/locations: $1.35/ea 2 – 3 week Production time

100 pcs. minimum for special pricing

 
Our Price: $10.99! (with one color logo imprint)

LogoPrinters.com carries hundreds of different umbrellas at virtually all levels of quality and cost. Please don’t hesitate to contact us at sales@logoprinters.com if you’d like to have some suggestions to fit your individual program and promotional budget.

Visit us on the web today and register today for unpublished deep discounts on thousands of quality promotional and specialty advertising products

All Gel Pens On Sale!

February 21st, 2009 Posted in Unpublished Special Offers | 1 Comment »

 

Logo Imprinted writing instruments continue to be the #1 most popular and effective promotional tool. Why?, because they’re the #1 most USED promotional item!

If you’re looking for “the write stuff” to use for your next tradeshow handout, promotional mailing, or just a neat item to carry with you and hand out with your business card, consider one of our many selections of Gel Ink pens – All on sale now! Drop us a quick email at sales@logoprinters.com and we’ll email back a link that will show you hundreds of styles of beautiful gel pens for under $1.00!

A gel pen uses ink in which pigment is suspended in a water-based gel. Because the ink is thick and opaque, it shows up more clearly on dark or slick surfaces than the typical inks used in ballpoint or felt tip pens.

Compared to ballpoint pens, gel pens:

  • Have a longer service life
  • Create a bolder line
  • Smudge less
  • Write smoother
  • Are less prone to bleed through the paper

 

Remember, LogoPrinters.com maintains an imprinting factory and export office in Mainland China for direct import for your larger quantity promotional product needs. Contact us for details!

 

LogoPrinters.com

phone: 888-377-5731

Effectiveness of Promotional Items

February 18th, 2009 Posted in Good Stuff To Know | No Comments »

By Gareth Parkin

Promotional items have seized a major share of the spotlight in the marketing arena in the modern day. The reason behind this can be attributed to their effectiveness as advertising tools. Also, since each gift that is presented by the company has the brand name and logo imprinted on it, it promotes the company and its products for as long as it is used. This keeps them many steps ahead when compared to the other forms of advertising. Apart from this, there are various other reasons that make these gifts the best ways of brand marketing.

Let us understand the reasons that make business gifts effective advertising articles -

Better presence among audiences:

Promotional items have a better brand presence among the audiences as compared to the other media forms. The advertisements in publications, television and websites make only for a visual appeal. On the other hand, the business gifts provide a feel-good-factor with their material nature. This is where they score to get a better brand presence. To add on, the gifts are presented to the audience individually, while they attend official campaigns or business events. This makes them more special as they always remind the recipients about the occasion of gifting and makes them feel attached to the company.

Deeper brand impression:

The use of custom printed products also results in deeper brand impression on the recipients. This is because the gifts presented are of great utility to the receivers such as pens, note pads, mugs, mouse mats, umbrellas and many others. This makes them objects of daily use for the end-users. Also, the brand logo imprinted on these gifts promotes the company’s products and services to them. The repeated brand exposure thus, accounts for a deeper brand impression on the recipients.

Lengthens the promotional campaign:

The items gifted by companies are usually of durable nature and thus, are used by the recipients for years together. So, right from the day of gifting till the time they last, these gifts promote the brand to the recipients, their families, associates and colleagues. So, by every single item presented, the brand is advertised to a large number of people for a prolonged time.

You can also make use of these items to get adequate and effective exposure to your company’s products and services. Some of the common promotional products you can choose from are torches, radios, pens, golf accessories, paper products, mouse mats, calculators, stress toys, fridge magnets, games, puzzles, clocks, USB drives, executive gifts, umbrellas, rulers, mugs, coaster, mobile phone holders, and many more. These are easily available on many different websites. So, you can purchase the ones that suit your recipients’ choices and your advertising budget to effectively promote your brand.

Gareth Parkin is the co-founder of Ideasbynet.com, the undisputed UK’s leading online promotional items and custom logo imprinted promotional products supplier based in the north of England. Why not visit our promotional products blog.

Creative Ways to Incorporate Corporate Logo Shirts In A Trade Show Event

February 2nd, 2009 Posted in Good Stuff To Know | No Comments »

Submitted by:  Christine Harrell

http//www.articleonlinedirectory.com

Corporate logo shirts are a good way to emphasize your company brand at a trade show, but why not use them as a giveaway product to generate more leads and increase your ROI? Simply handing them out to everyone who walks by isn’t going to gain you the leads your company needs to grow and expand. Giving away custom polo shirts, for example, is more effective when you can use them to connect with your leads and start build profitable relationships. There are three great ways to give away items and strengthen their brand.

Pre-Trade Show Giveaways

Including corporate logo shirts into your pre-trade show marketing plan is a great way to build the number of attendees to your booth and increase the number of leads you gain from the event. Before the trade show, send out cards or offer cards for a ‘free gift’ through your website.

On these cards, include the information for the trade show, your company contact information, and an area for the customer to fill out. This should require the leads to fill in their contact information and provide the opportunity to ask a particular question or request more information. Then, the customer simply has to appear at your booth during the event to claim their custom polo shirt embroidered with your company’s brand.

Games And Attractions At The Event

Corporate logo shirts are a great way to incorporate your company brand into your booth. Use them as a prize on a game board. If you will be giving product demonstrations or have an interactive presentation, ask for volunteers and give custom polo shirts away as a prize. Another great way to incorporate these ideas into your trade show is to have a drawing and make the logoed clothing part of a prize pack.

These methods attract more people to your booth, attract more attention to your brand, and create the energy needed to increase sales and hot leads. The booth’s staff should also be wearing the company brand to spread the word about your company even further.

Post Show Thank You

During your post-trade show follow up, corporate apparel is a great way to thank customers and leads for showing interest in your company. They act as an additional way to grow the interest in your products and services while showing appreciation and respect for the customer without being too strong handed or pushy. Custom polo shirts can go to customers who made a purchase at the trade show and to leads that sounded interested, but have not purchased from the company.

When sending the custom polo shirts or other corporate apparel, phone or include a personalized card thanking the customer for their business or interest in your company. Also, provide them with any additional information they requested or ask if they had any questions or comments.

Corporate logo shirts can be a powerful tool in trade show marketing when they are used to the fullest advantage. You can include them before, during, after, or in any combination that fits into your marketing plan. Custom polo shirts and other corporate apparel build the energy, interest, and relations your company needs in order to have a profitable trade show event.

Sales & Marketing ABC’s – Must Read Info For Marketing Exec’s!

January 8th, 2009 Posted in Good Stuff To Know | 2 Comments »

Promotional Advertising vs. Print & Media Advertising

 

Benefits & Deliverables:

 

76.1% of consumers studied said they could remember the brand name of a company that gave them a promotional item in the past year — versus 53% who could remember a TV or print ad from the past month, and only 27% recalled an online ad.

 

Promotional products — from logo t-shirts to brand-stamped rose petals — really work! And there’s plenty of research data to prove it. Which explains why in a search-marketing-mad world the promo products industry is quietly capturing nearly three times more ad dollars. More data and tips:

 

By Research Analyst Hope Hopkins They’re on your desk, on backs at the gym, on nightstands and breakfast tables, and each time a free promotional product is put to use it’s causing an impression. Promo products from logo-ed mugs to baseball hats are the advertisement that keeps on messaging — in some cases for years. Consider this recall rate data: Banner ads 27% Print & TV ads 53.5% Promo products 76.1% So, although the average promo product — basically anything you give away with your logo on it — often costs more per unit than any other ad unit CPM, the extra impressions and branding warm-fuzzies make promo products more cost effective than you may think. That’s why at $16.9 billion spent per year, US marketers are investing almost three times as much in promotional products than they are in much-hyped search marketing.

 

Research data round-up: The numbers behind promo products – Whether the goal is to increase consumer loyalty, warm up business prospects, or encourage your biggest brand fans’ evangelism, a promotional product campaign can work harder for you than almost any other type of messaging. Here’s the data organized by campaign goal for you:

Long-lasting/repeat exposure – 73% of those who used the promotional product that they had received stated that they used it at least once a week. 45.2% used it at least once a day Source: L.J Market Research, DFW Airport Study.

 

An increase of company image – 52.1% of participants reported having a more favorable impression of the advertiser since receiving the item. Source: L.J Market Research, DFW Airport Study.

 

Measurable Marketing Results – 76.3% of attendees had a favorable attitude toward the company that gave them the product. Source: Georgia Southern University Study.  52% of participants in the study did business with the advertiser after receiving the promotional product. Of those who had not done business with the advertiser that gave them the product, almost half stated that they were more likely to do business with the company that gave them the item. Source: L.J Market Research, DFW Airport Study.

 

Referral ROI – Accompanying a request for referrals, an offer of a promotional product incentive or an offer of a promotional product incentive and eligibility in a sweepstakes drew as many as 500% more referrals than an appeal letter alone. Source: Louisiana State University and Glenrich Business Study.

 

New Business Lead Generation – Customers who received a promotional product were 14% more likely to provide leads than those who did not. Source: Baylor University, Mary Kay Study. 

 

Increased referrals – Salespeople who handed out promo items received 22% more referrals than those who did not give out free gifts. Source: Baylor University, Mary Kay Study.

 

Higher recall – 76.1% of participants could recall the name of the advertiser on the promotional product that they received in the past 12 months. In comparison only 53.5% of participants could recall the name of an advertiser they had seen in a magazine or newspaper in the previous week Source: L.J. Market Research, DFW Airport study.

 

Recall at Tradeshows – 71.6% of attendees who received a promotional product remembered the name of the company that gave them the product Source: Georgia Southern University Study.

 

Repeat Impressions – 71% of business travelers randomly surveyed at DFW Airport reported receiving a promotional product in the last 12 months.  33.7% of this group had the item on their person – a coveted location for ad messages. 55% of participants generally kept their promotional products for more than a year.  22% of participants kept the promotional product that they had received for at least six months. Source: L.J Market Research, DFW Airport Study.

 

5 Considerations — How to pick the best promo product for your campaign.  Biggest mistake: when you’re selecting a promo product to offer your marketplace, don’t assume the most unusual or most costly item will work the best. Here’s what will work:

 

1. Your target demographic – just because you think something is ultra-neat or beyond-dull doesn’t mean they do. (Example, IT professionals surveyed in March 2005 said they yearned for iPods, although most tech marketers were bored of offering them.) Consider what they are likely to throw away, what they’ll keep, what they’ll give to the kids, and what will make them run around the office showing absolutely everyone.

 

2. Value Promo products can have one of three values (not necessarily tied to the price you pay for them); either they are: a. extremely useful so the prospect will keep them close and refresh the impression frequently; (think mugs, t-shirt, pens, oversized chip bag clips) b. lavishly valuable so the prospect will be impressed by the value you place in your relationship with them; (think consumer electronics, leather-bound books, etc.) c. unique and cool so your prospect will start a viral “look what I got” campaign on your behalf with their friends and colleagues (think roses with logo- embossed petals, light-up ice cubes, etc.)

 

3. Your brand – Think over your brand and campaign to see if there is a tie-in you can make. The more you can relate the item to the rest of your messaging, the more powerful the campaign as a whole becomes.

 

4. Logos – Many brands’ logos, in particular in B-to-B, were not designed with promotional items in mind. Will the logo be big enough within the limited print-space to stand out at a reasonable distance? Also, do you have logo colors restrictions you must obey? And don’t forget your URL or toll-free phone number along with (or in place of) your tagline.

 

5. Distribution- How heavy is the item? What type of shipping will work and has it been tested? (Some pens have been rejected by the post office because they broke through envelopes when mail sorting equipment bent them.) Plus, can you brand the shipping carrier and also is it possible to insert additional materials such as a note? What are the additional costs associated with this? Also, if you are planning to mail the item to prospects and consumers, how do you intend to make sure that only “qualified” prospects get it? Do you need to clean your database beforehand, or add rules, regs and deadlines onto on online form?

 

The experienced creative team at LogoPrinters.com – America’s Original Promotional Product Superstore, can assist you in developing your campaign budget, make the best selection of promotional gift or handout to achieve the very best impact on your target market, coordinate distribution, handle comprehensive fulfillment programs, and even assist with your on-site promotional events – Nationwide!

 

Building Customer Loyalty – Giveaways or Coupons?

December 4th, 2008 Posted in Good Stuff To Know | 1 Comment »

Promotional products vs price promotion in fostering customer loyalty: a report of two controlled field experiments

Author: Kendrick A.1

Source: Journal of Services Marketing, Volume 12, Number 4, 1998 , pp. 312-326(15)

Publisher: Emerald Group Publishing Limited

Winning customer loyalty and repeat business and eliminating or reducing their reliance on coupons and other forms of price promotion is the goal of many service businesses today. The effectiveness of using advertising specialties (imprinted items given away for free) and price promotions was directly compared by way of two controlled field experiments involving customers of a Chinese food delivery service and a drycleaner in a major US metropolitan area. The studies used a controlled field experiment with a behavioral measure. The experiments offered support, in the business-to-business and consumer settings, that ad specialties can serve as inducements for a larger dollar volume of repeat business than the use of no promotion, and in some cases more than was generated by price promotion. Results suggest that goodwill engendered among customers by the ad. specialty “gifts”, coupled with the repeated brand exposure opportunities afforded by imprinted items, can exert a considerable impact on purchase behavior.

Keywords: Advertising; Consumer behaviour; Customer loyalty; Pricing; Promotion; Promotional coupons

Holiday Gift Idea! – 4 in 1 Fleece Set!!!

November 24th, 2008 Posted in Cool New Stuff! | No Comments »

 

Colors Available: Black; Forest Green; Heather Grey; Red, Cobalt Blue

 

  • Anti-Pilling Fleece
  • Set Contains: 1 Bag, 1 Scarf, 1 Beanie, and 1 Pair of Gloves

 

Your Cost $10.99 Embroidered!

(Special price includes 5,000 stitches embroidery one location. Embroidery Set Up Charge: $12.00 per 1000 stitches, Min. $50.00. $0.30 per 1000 stitches over 5,000. Please add $1.25 per additional location embroidery. MInimum Order 72 pcs. Offer expires 12/31/08)

Email your logo today for evaluation and stitch count.

Sweet Gift Idea For Your Best Customers!

November 4th, 2008 Posted in Unpublished Special Offers | No Comments »

Eat-it-All! - Chocolate candy box with holiday candy coated milk chocolate, or chocolate coated almonds and peanuts.

A customized 4″ x 6″ chocolate bar WITH YOUR LOGO CUSTOM MOLDED tops this pure chocolate box filled with delicious chocolate treats! Absolute decadence for your best customers. Chocolate inside and out! 15 oz.

 
As Low As: $23.99!

Still haven’t decided how to thank those special customers this holiday season? Are you concerned about being “politically correct” with your customer gift selection? Are you worried about singling out one individual for your gift when you work with others in their organization as well?

Here’s a delicious idea that offers the solution to all those holiday gift giving problems!

Consider a selection from our premier line of custom chocolate gifts. Hand crafted in the Belgian style using only the best quality 100% pure cocoa butter, these impressive chocolates will impress even the most discerning “chocoholic”!

Want to taste before you buy? Call or email today for a tasty sample at 30% off plus free shipping!

Employee Gift Giving Etiquette

October 28th, 2008 Posted in Good Stuff To Know | 2 Comments »

With the holiday season right around the corner you are no doubt starting to think about your employee gift program.  Here’s a few helpful tips:

DON’T play favorites
When giving gifts to all of your employees, there should be no distinction between them — consider them all equals. Accordingly, the value of their gifts should all be within a couple of dollars of one another.

DO be consistent
By the same token, all employee gifts should be similar in nature. A personal gift for one employee means personalization for all.

DON’T discriminate on the basis of sex
With the exception of clothing items (ie: Logo embroidered jackets, shirts, caps, etc…) Buying obviously different types of gifts for men and women is considered inappropriate.

DO remember everyone
This includes the cleaning staff and other regular contractors or part-timers.

DON’T restrict gifts to work-related ones
Giving gifts that can be used at home can be a plus for everyone. That way, employees don’t feel compelled to have their gift sitting on their desk or in their office.

DON’T throw a party and call it a gift
If it’s a party, say it is. Calling it a gift is just plain tacky.

DO make returns easy
Of course, no one wants to have their gifts returned — but those who make it easy to do so are always appreciated.

DON’T be careless when giving food gifts
If you’re giving food and your office is small enough, keep in mind those whose diet is restricted by religion, personal ethics, or health. If you don’t, it may appear that you don’t care enough about the person to find out.

DO be discreet if you’re not giving to everyone
If you are personally giving gifts to only some employees, use discretion. You may want to do it out of the office if there’s a chance it will come across as favoritism.

Courtesy of:  http://smallbusiness.yahoo.com/r-article-a-2106-m-4-sc-23-dos_and_donts_of_employee_gift_giving-i

FDA Now States BPA’s To Be Safe

October 27th, 2008 Posted in Good Stuff To Know | 1 Comment »

Statement of

Norris Alderson, Ph.D.
Associate Commissioner for Science
Food and Drug Administration
Department of Health and Human Services

before the

Subcommittee on Commerce, Trade and
Consumer Protection
Committee on Energy And Commerce
U.S. House of Representatives

June 10 , 2008

Introduction

Good morning, Chairman Rush and Members of the Subcommittee. I am Dr. Norris Alderson, Associate Commissioner for Science at the U.S. Food and Drug Administration (FDA or the Agency), part of the Department of Health and Human Services (HHS). FDA appreciates the opportunity to discuss our ongoing work regarding the safety of bisphenol A (BPA).

In light of recent reports and statements from the National Toxicology Program (NTP) at the National Institutes of Health, Health Canada, and interested public health advocates, FDA believes it is important that consumers have accurate and up-to-date information about BPA. We have established an Internet page at http://www.fda.gov/oc/opacom/hottopics/bpa.html, where consumers can find such information.

On April 17, 2008, FDA Commissioner Andrew von Eschenbach formed an Agency-wide BPA Task Force, which I chair, to conduct a review, encompassing all FDA-regulated product lines, of the concerns raised about BPA. The task force is undertaking a broad review of current research and information on BPA. In addition to looking at the food and beverage containers that have been the focus of recent concerns as well as our regulatory efforts over the years, the task force is conducting an inventory of all products regulated by FDA’s food and medical products centers to better understand other potential routes of exposure. We are already looking at the specific concerns raised by NTP in its recent Draft Brief and the draft risk assessment released by Health Canada last month.

At this time, FDA is not recommending that consumers discontinue using food contact materials that contain BPA. Although our review of the NTP reports is continuing, a large body of available evidence indicates that food contact materials containing BPA currently on the market are safe, and that exposure levels to BPA from these materials, including exposure to infants and children, are below those that may cause health effects. We also acknowledge that BPA research is an extremely active area, and we want to assure you that if FDA’s review of data leads us to a determination that uses of BPA are not safe, the Agency will take action to protect the public health.

Regulation of Components of Food Contact Materials Containing BPA

BPA is used in the manufacture of two types of polymers used in food contact articles, specifically, polycarbonate polymers and epoxy-based enamels and coatings. These food contact substances have been regulated for many years pursuant to regulations published in Title 21 of the Code of Federal Regulations (CFR). Polycarbonate (PC) polymers, which are found in products such as water and infant bottles, are regulated in 21 CFR §177.1580. Epoxy-based enamels and coatings, which are widely used as inner linings for food cans, are regulated in 21 CFR §175.300 (b) (3) (viii), 21 CFR §177.1440 and 21 CFR §177.2280. Because no polymeric reactions go entirely to completion, small residual amounts of BPA can remain in polymers and may migrate into food during use of the product. For this reason, FDA’s safety assessments include a consideration of likely consumer exposure, which I will describe shortly. From these assessments, the Agency has determined that dietary exposure to BPA from these uses is in the very low parts per billion range, which is well below the levels that would cause adverse health effects. Further, it is important to emphasize that as new data and reviews of BPA have become available, FDA’s review of the safety of BPA has been an ongoing process.

Evaluation of BPA Safety

Although FDA has been actively surveying data on BPA for many years, the Agency began a formal reassessment of the chemical in early 2007. This reassessment initially focused on possible “low-dose” effects for BPA but, in the fall of 2007, we added an evaluation of the endpoints identified by an expert panel of the NTP’s Center for the Evaluation of Risks to Human Reproduction (CERHR) after the CERHR meeting in August 2007.

In evaluating the safety of food contact articles or their constituents, such as BPA, FDA’s safety assessment relies on evaluating probable consumer exposure as a result of the proposed use and other authorized uses, and ensuring that the probable consumer exposures are supported by the available toxicological information. With regard to consumer exposure, FDA found that the small amounts of BPA that migrated into food from the use of PC-based polymers and BPA-based epoxy coatings result in a cumulative daily intake for adults of 11 micrograms per person per day (µg/person/day).

This estimate is based on: 1) the migration levels of BPA into food, or into food-simulating solvents, under the most severe conditions of use (i.e., time and temperature), and 2) information on the types of food contacted, the fraction of the diet that would come into contact with that type of food contact material, and whether the finished food contact article would be intended for single or repeated use. FDA’s evaluation also considered that the use of can enamels in infant formula packaging and the use of PC baby bottles results in an estimated daily intake of 7 µg/infant/day. These estimates relied on data generated by FDA laboratories or the regulated industry, or available in the open literature, on BPA levels in canned food and in food contacting PC articles.

In conducting this evaluation, FDA was aware that higher migration levels had been reported in some studies available in the literature. Many of those studies were conducted under very unrealistic conditions, such as the use of aggressive solvents or extremely high temperatures that are not reflective of how the products were intended to be used by consumers. Those studies were deemed to not be representative of actual use conditions. In our evaluation of consumer exposure, we used exposure assumptions that while based on realistic scenarios, tended to over-estimate consumer exposure.

FDA’s reassessment of possible “low-dose” effects of BPA concluded that the current level of exposure to adults and infants is safe as defined in 21 CFR §170.3(i). This conclusion was based on our review of the most relevant data available at that time, including our analyses, completed in July 2007, of two pivotal multi-generational oral studies performed under applicable regulatory guidelines. The studies included the examination of reproductive and some developmental endpoints and a large range of exposures, including low doses. These studies include a two-generation reproductive toxicity test in mice and a three-generation reproductive toxicity test in rats.

These studies were considered pivotal in our review of the existing data for a number of reasons. These include: 1) they were conducted in a manner that FDA would recommend to a stakeholder seeking an approval for a new use (i.e., they follow recommended guidelines) including extended parameters allowing for the examination of issues that were controversial to BPA at the time; 2) they were submitted to the Agency with supporting information (raw data) allowing for our independent evaluation of the findings; and 3) they both included a large range of exposures, including a range of high and low doses which allowed for the examination of dose response curves. With regard to FDA’s evaluation of BPA, these studies are often given more weight than publications in the public literature that examine the same endpoints because the publications often lack details and supporting data that would be necessary for an independent evaluation of the underlying data by Agency scientists. In addition, many of the published studies on BPA have numerous protocol limitations, including the animal model utilized, the method of BPA measurement, the statistical analysis of the data, the lack of multiple/correctly spaced doses in the experimental protocol, and the route of administration.

By comparing the “no observed effect” level (5 milligrams per kilogram of body weight per day) derived from the reproductive and developmental endpoints examined in these pivotal studies to the estimated daily intake of BPA, FDA determined that an adequate margin of exposure exists to reach a conclusion of “reasonable certainty of no harm under the intended conditions of use,” the standard set forth in 21 CFR §170.3(i). That margin of exposure is approximately 7,000 fold for infants — that is, the levels of exposure to BPA at which any effects would be observed in infants is about 7,000 times higher than our estimates of actual exposure.

In addition, FDA has completed a summary of the pharmacokinetic data on BPA in multiple species. FDA has determined that understanding the species differences and the differences in how metabolic systems handle BPA administered via various routes of exposure, such as oral versus subcutaneous, are also pivotal to examining the safety of BPA.

FDA’s findings thus far are underscored by the conclusions of two risk assessments for BPA from 2006, conducted by the European Food Safety Authority’s Scientific Panel of Food Additives, Flavourings, Processing Aids and Materials in Contact with Food, and the Japanese National Institute of Advanced Industrial Science and Technology. Each of these documents considered the possibility of a low-dose effect and concluded that no health risk exists for BPA at the current exposure level. Neither of these risk assessments disagrees with FDA’s current position of the safe use of BPA at the current exposure level.

BPA Task Force Review

FDA has carefully studied the review and conclusions of the expert panel convened by CERHR, released on November 26, 2007. The CERHR expert panel found that, based on current BPA exposure levels, “some concern” exists for pregnant women and fetuses and infants and children for exposure to BPA causing neural and behavioral effects. The expert panel also concluded that there was “minimal concern” for BPA exposure in these populations for effects in the prostate gland, mammary gland, and an earlier age for puberty in females.

The NTP Draft Brief released on April 14, 2008, reiterated the conclusions of the CERHR panel with regard to neural and behavioral effects. However, the NTP Draft Brief departed from the expert panel in concluding that “some concern” exists for effects in the prostate gland, mammary gland, and an earlier age for puberty in females for BPA exposure to fetuses, infants and children. These analyses emphasized relatively new data and emerging or difficult-to-interpret endpoints in toxicology and considered the fact that the studies currently available provide limited evidence and contain numerous uncertainties. It is noteworthy that the increase in concern from “minimal” to “some” from the conclusion from CERHR’s expert panel to NTP’s Draft Brief reflects numerous studies that have appeared in the literature only in the past several months. Although the NTP Draft Brief discusses “some concern” for developmental exposure and mammary and prostate gland cancer, it also highlights the uncertainties regarding these data and states that the evidence is not sufficient to conclude that BPA is a rodent carcinogen for these endpoints or that BPA presents a cancer hazard to humans.

Neural and behavior development effects were also the focus of a recent draft risk assessment released by Health Canada and Environment Canada on April 18, 2008. Both the NTP Draft Brief and the Canadian draft risk assessment are reviews of existing and recently developed data. Both discuss animal studies on neural, behavioral, and developmental effects and both assessments point out that these studies provide only limited evidence for concern for human exposure to BPA. Finally, both suggest that more research is needed to better understand their implications for human health.

FDA has not yet completed its review of concerns raised by the CERHR expert panel last fall or the NTP Draft Brief released last month. Therefore, those concerns are under active consideration by FDA centers and the BPA Task Force, and we will take appropriate action, if warranted, at the completion of our review.

Phthalates

Because all of FDA’s product centers are represented on the BPA Task Force, Commissioner von Eschenbach has also tasked it with establishing a comprehensive inventory of regulated products that contain phthalates. Phthalates are primarily used as plasticizers in polyvinyl chloride (PVC) and polyvinylidene chloride (PVDC) polymers to increase their flexibility. Di-(2-ethylhexyl) phthalate (DEHP) is perhaps the most thoroughly studied among the phthalates. DEHP has long been used to produce highly flexible versions of PVC and PVDC polymers for a variety of applications, such as in flexible packaging film.

FDA-authorized uses of phthalates include uses in flexible food packaging. Over the past decade, however, such food contact uses have been greatly reduced or eliminated through the replacement of PVC and PVDC polymers with other polymers that do not require plasticizers and by the use of alternative plasticizers in PVC and PVDC. FDA’s Center for Food Safety and Applied Nutrition (CFSAN) has tracked the reductions in use of phthalates in food contact materials as well as the development of new toxicological data.

CFSAN has recently established a Phthalate Task Group (PTG) to review all available use and toxicology information associated with phthalate exposure from food contact use and to better characterize any potential risk from these uses. The primary focus of the PTG will be to determine the most realistic exposure estimation and risk associated with phthalate use in food packaging. The PTG will review and address past studies on phthalates and any new information available. If our review indicates that existing data no longer supports the continued safe use of these materials in food contact material, FDA will take appropriate regulatory action to remove these materials from the marketplace.

There are also significant uses of phthalates in certain medical products, such as intravenous solution bags and medical tubing. FDA’s Center for Devices and Radiological Health (CDRH) has looked into the use of polyvinyl chloride using DEHP as a plasticizer in medical devices. DEHP is a chemical ingredient that affords PVC many of the physical properties
that make it optimally suited for use in many of today’s medical devices.

While toxic and carcinogenic effects of DEHP have been demonstrated in laboratory animals, there are no studies in humans that are adequate to serve as the basis for regulatory decision-making. Further, health care providers should not avoid performing certain medical procedures simply because of the possibility of health risks associated with DEHP exposure. In these cases, the risk of not doing a needed procedure is far greater than the risk associated with exposure to DEHP.

Phthalates are also widely used in cosmetics, serving as solvents for fragrances, antifoaming and suspension agents, skin emollients, and plasticizers in nail products. CFSAN’s Office of Cosmetics and Colors has conducted laboratory surveys of phthalate levels in marketed cosmetics. The last survey indicated that diethylphthalate (DEP) was the most frequently used phthalate in cosmetics and that nail enamels contained the highest levels of phthalates, primarily dibutylphthalate (DBP). Based on the results of that survey and the toxicity data currently available, FDA does not believe that phthalates in cosmetics pose a health risk. Since the survey was conducted, we have observed that some cosmetic products are being reformulated to remove phthalates. CFSAN is planning a more extensive survey of a larger number of cosmetic products to better determine to what extent cosmetic products contribute to total human exposure to phthalates. We will continue to monitor and evaluate all available data to ensure that phthalate levels in cosmetic products are not a health concern.

FDA, primarily through its’ National Center for Toxicological Research (NCTR), is conducting further research to address uncertainties in our understanding of the potential health risk posed by exposure to phthalates. Much of the concern on medical exposures to phthalates is focused on potential reproductive tract effects in male infants in neonatal intensive care units, a population exposed to high levels of DEHP at a sensitive period of development. The NCTR studies are evaluating the metabolism and toxicity of DEHP following intravenous exposure in infant male nonhuman primates, a model that more closely resembles the human exposure of highest concern.

Conclusion

Although the Agency’s review of the newly available reports is continuing, a large body of available evidence indicates that currently-marketed food contact materials containing BPA are safe, and that exposure to BPA from food contact materials, including exposures for infants and children, are below the levels that may cause health effects. We are actively reviewing the data on BPA and will continue to consider the relevance of new data and studies as they appear.

In the case of both BPA and phthalates, FDA’s work in assessing the safety of products that contain these chemicals is never truly final, and if our continuing review of all available data leads us to a determination that the current levels of exposure are not safe, we will take appropriate action to protect the public health. Thank you for the opportunity to testify today, and I would be happy to answer any questions.